Amazon is an American multinational e-commerce company. It was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. Its business started from selling books. Now, a buyer finds out a vast range of products.
You might say that this ecommerce giant is selling almost everything. Therefore, it is known as “one of the most influential economic and cultural forces in the world”.
Many people today want to start selling on the ecommerce giant with more than 200 million customers. In this article we will elaborate the steps that lead to a successful ecommerce business through the platform of amazon.
This is the beginners’ guide for selling on amazon in 2024.
Select the way to sell on Amazon
On amazon, there are two main ways to sell your products;
- FBA
- FBM
In amazon FBA, seller lists the products and sends them to the warehouse of platform. When a customer places an order, Amazon itself makes shipments to them and lastly it takes care of the customer service.
In amazon FBM, seller lists the product and stores it in his home or warehouse. When customer places order, the seller makes shipments to the customers and he himself does the customer service.
Select the type of product
There are mainly 3 types of products which you can sell on amazon. These include:
- Arbitrage
- Wholesale
- Private label
Arbitrages are the products you purchase from other stores or websites on lower discounted prices and sell them at normal prices to earn your portion of profit.
Wholesale are the products you purchase from local merchants or producers of the product. Under this category, you buy products in bulk at low prices and sell at market rates.
Private labels are the products which you sell under your own brand name. You might get the products manufactured from low-cost producers and make your own label on those products and then sell them through private listing.
Setup amazon seller account
For setting your seller central account, visit this website: SELL.AMAZON. (Country name). And you will get two options under your account, whether to create
- Individual account
- Professional account
The Individual account can be created for free. In this account, you can sell fewer than 35 items a month and you will have to pay a specific amount to platform on every item sold. If you are still deciding what to sell and you don’t plan to advertise or use advanced selling tools then, you can create the individual account.
The Professional account charges a fee on a monthly basis. In this account, you will have the freedom to sell more than 35 items a month. If you want to advertise your products and use advanced selling tools then choose this account.
Find products to sell
For arbitrage or retail products, you can either walk in directly to the local supermarkets and retailers or you can visit their websites. You will have to search for products that are selling on discounts or selling in clearance sales.
For wholesale products, you can google the wholesalers in your country or your city. You can visit their webpages or email them privately to get their product and price lists. After it, you will be able to open your wholesale account with them. Another way is to search for wholesalers near your location so you can visit them personally and examine the product quality and features that you want to get for sale on amazon.
Analyze the products
Under this step you will make sure that the product you are buying will actually sell. The first thing in this analysis is to check the BSR (Best Seller Rank). This can be seen under the category of additional information. It shows how well the product is selling. The lower the rank, the faster the product is selling. The BSR below 100 thousand will be the product that will definitely sell on amazon.
You can also analyze the product by checking its reviews and ratings. If the product has consistent reviews throughout every single month, it is an ideal product to sell on amazon.
Add products into your inventory
After you analyzed and found the product, it’s time to add it in the inventory. If your product is an arbitrage or wholesale product, you can use the listings of the product from amazon and then list it in the inventory.
For wholesale products, you have to always make sure that there are more than 3 sellers and products are sold by the names that should be different to the brand name.
If you are buying products from any other website to sell on amazon, you can simply copy the ASIN from the product information and paste it in amazon in the add products category.
Another important step under this category is to select the option of print and apply amazon barcodes, so that you can use them to stick them on your products to keep your identity.
Ship products to Amazon
This step includes the process of sending your products to amazon. When amazon will make your listings active, you will be able to see the sales coming.
To ship the products to amazon, you will be needed to create a shipping plan. You have to go to the option of managing all inventory where you see all your products.
Select the product which you want to ship, click on send/replenish inventory. This will lead to the page where you will have to fill in information related to the product.
Product prep option guides you on how to pack the specific product. You will also select the quantity you have to send and print the SKU labels that will be stuck to your product packaging.
Understanding the pros and cons
On the very first step, you should know all the pros and cons associated with the business of selling on amazon. With the help of thorough information, you will be able to decide whether you want to start or not. This understanding will help you to make the decision accordingly. Following is the summary of pros and cons.
| Pros | Cons |
| Great way to get a lot of traffic to your products | Startup money is needed |
| Access to the FBA program | You will have to follow Amazon’s rules and regulations |
| It’s simple (but not necessarily easy) | General issues occur while running any physical business |
Conclusion
By carefully following the above guide on how to sell on amazon as a beginner along with the adoption of rules and regulations of amazon, you will be able to earn a handsome amount each month.
Receiving orders, making sales and earning profits; all this will be possible if you work hard on all the above steps and properly manage your activities.
So go ahead and start working on your dreams today. Do not forget to give your feedback on my blog by commenting below.
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