Author Policy

Last Updated and Effective: 1st April 2024

Preamble

It is necessary to ensure quality of content. Because of search engines like Google, Bing etc., and readers love well written and optimized content. So, we are pleased to devise a policy for authors and content creators who are writing for Ideas Cascade.

This” Author Policy” (the policy) covers at least minimum requirements for quality articles, blogs and other types of content. It answers following questions:

1. What should be the layout of a blog?
2. Which sort of information is needed for the creation of the profile of the author?
3. What would be the ethical considerations for content creators?
4. Do(s) and Don’t(s) for creating content!

Business Overview

Ideas Cascade (the website), founded in 2022, is a blogging and portfolio management agency. Our blog covers niches of Information Technology, Digital Marketing, Search Engine Optimization (SEO), Ecommerce, Freelancing and Entrepreneurship.

We manage portfolios of freelancers, writers and content creators. The portfolio(s) consist of articles, links of social media accounts and a showcase of completed projects. In addition to it, we are providing marketing services under the name of Digital Ideas Cascade.

Ideas Cascade (Private) Limited is a company limited by shares which is registered with the Securities and Exchange Commission of Pakistan. Its registered office is located in Islamabad, Pakistan.

Remember: Ideas Cascade charges nothing for managing profiles. There are no hidden fee(s) for it. 

Applicability of Author Policy

Content creators, authors, ghost writers and portfolio freelancers who write for the website are required to accept the policy. 

Eligible authors

Here are some requirements to write with us:

1. Basic knowledge of writing.
2. Compliance with our “ethical considerations”.
3. Compliance with our policies and terms of use.

Benefits for writing with us

As mentioned earlier, we provide opportunities to freelancers, content creators, professional writers and amateur writers to play with their ideas and words. In consideration, Ideas Cascade builds their portfolio and pays homage to their creativity.

Here is the list of benefits.

1. Creators get portfolio(s) free of cost.
2. Blogs are published with the names of writers. They remain published with their names forever.
3. Writers get extra experience and learning. 

Registration process

Registration is free of cost. Authors need to fill up a registration form, read and understand our author policy, privacy policy and terms of use. Before submitting the form, never forget to agree with our policies.

Simple Steps for registration:

1. Read and understand author policy, privacy and terms of use.
2. Agree with policies and terms.
3. Fill up the registration form and submit.

Details of authors

Blog writers shall provide following information for their onboarding with us and creation of their profiles. Requirements have been enlisted here:

1. First and second name including full legal name and preferred name (pen name) for blog publishing.
2. Gender, email address and WhatsApp number (only for admin use).
3. Author bio and picture (which is optional).
4. Social media handles like Twitter (X), Facebook, Pinterest, LinkedIn (it is mandatory) etc.
5. Profile link of Tumblr, Medium, Flickr and Reddit.

Quality requirements for blogs / articles

Authors must comply with the following quality requirements:

1. Content is unique, 100% free plagiarism and 100% AI free.
2. Blog(s) contain proper headings & subheadings, facts, figures, statistics (if relevant), short paragraphs, simple sentences, and bullet point(s).
3. Blog(s) start with proper introduction and end with conclusion.
4. The frequently asked questions (FAQs) have been optimized as per search engine and they have also been added in the blogs.

SEO requirements for blogs / articles

Authors must comply with the following SEO requirements:

1. The frequently asked questions (FAQs) have been optimized as per search engine and they have also been added in the blogs.
2. Keywords like LSI, secondary and supportive have been included / embedded in the content.
3. Word count is 1000 to 2000 words. This word count does not cover title and FAQ(s).
4. Keyword density is to be kept within safe limits (2.00 to 2.50).

Formatting requirements for blogs / articles

Authors must comply with the following formatting requirements:

1. The font used is “Times New Roman”.
2. The font size is 12.
3. Headings and subheadings are in bold.

Ethical considerations

Author(s) must comply with these ethical requirements:

1. They do not copy content, ideas, visuals, art work and creativity of other content writers / creators. 
2. They are not using AI tools and ChatGPT to generate content.
3. They are not publishing the same content to other blogs, platforms (LinkedIn, Medium, HubPages, Forbes etc.) or even their personal blog.

Remember: Ideas Cascade does not compromise on content quality and ethics.

Responsibilities of Ideas Cascade

Under this policy, we have certain responsibilities towards the authors:

1. To assign keywords to the authors.
2. To manage portfolio(s) of freelancers, authors, content creators and writers as agreed with them.
3. To compensate authors whom we have committed for it.
4. To act fairly in accordance with privacy policy, author policy and terms of use.
5. To ensure protection of data in accordance with author policy, privacy policy, local laws, GDPR requirements, data protection agreement and globally accepted principles for the data protection.

Remember: We do not pay portfolio writers for writing with us. We have no commitment with portfolio writers for any compensation. In consideration for the content, we are managing their portfolio(s).

Responsibilities of Author(s)

Under this policy, author(s) have certain responsibilities towards the website:

1. To write / create content on the assigned keywords as agreed.
2. To write / create a minimum quantity of content as agreed.
3. To send us content within agreed time frame.
4. To ensure quality of content as agreed under the policy.
5. To comply with this policy including ethical considerations, privacy policy and terms of use.
6. To act fairly in accordance with privacy policy, author policy and terms of use.
7. To provide accurate and correct information for the creation of their portfolio(s). 

Remember: We will not entertain authors if they don’t fill up the registration form, agree with author policy, privacy policy and terms of use. 

Furthermore: In case of violation with aforementioned policies and applicable laws, Ideas Cascade reserves the right to delete the managed / hosted portfolio.

Indemnification

Authors shall indemnify Ideas Cascade for:

1. Any violation of author policy, privacy policy and terms of use on their part.
2. Any loss incurred to the website due to above violations.
3. Any loss incurred to the website because of misconduct of authors.

Ownership

The website including all content like audio, textual, visual, written, illustrations, videos, motion graphics and other content contained therein are owned by Ideas Cascade (Private) Limited or our licenses and the ownership is protected under the Laws of the Islamic Republic of Pakistan and the foreign laws.

Trademarks and Copyrights

Ideas Cascade (Private) Limited owns and operates the website, social media accounts and other online presence of Ideas Cascade. It also owns all the digital and physical resources, trademarks and copyrights.

Dispute Resolution

Since, the Laws of the Islamic Republic of Pakistan are applicable on the website, Ideas Cascade (Private) Limited and signatories to this policy. Any dispute that arises between author and website will be sorted out under the Laws of the Islamic Republic of Pakistan.