In this fast-paced era, reaching a maximum number of clients / customers is only possible through social media. With the emergence of various social media platforms, it becomes easy for businesses to interact with the audience and generate more traffic to their services or products.
Besides traditional marketing strategies, social media is crucial in promoting blogs and generating website traffic.
In the previous article, we discussed social media as an off-page SEO strategy because it is often used as a tool for blog promotion. Whereas, this article aims to answer the where, and how of social media marketing, finding platforms and tactics to engage with the audience results in achieving business goals.
Under the umbrella of social media, numerous platforms are available with countless active individuals who might become the next potential market for your content. However, understanding the algorithm and dynamics of each platform is essential to tap the desired audience.
Let’s dig into the mainstream social media platforms that play a crucial role in promoting the blog.
According to a recent update by Meta, Facebook has gained over 2 billion active daily users. This depicts a huge untapped market for the bloggers. The most important thing while using Facebook is to create a page of the blog beside your profile. It will bring a professional look to each of the posts.
Remember, 1 article is 1 post. So, keep sharing at least one article per day. A tip to promote your work using a Facebook page is to craft blog headlines with relevant illustrations and visuals. Post these teasers before the actual blog posting. This strategy brings suspense and curiosity among the audience, increasing the chance of them visiting the articles once it is published.
Additionally, Facebook is abundant with diverse communities on various topics. Identify the group relevant to your niche and use it as your marketplace. Directly share your blog and a link of your page can also be incorporated alongside. Be active and engage with the audience to encourage interaction and you can even ask them to share the blog with their networks to foster broader reach and readability.
Facebook reels can also give you a broader reach to the audience. Creating a quick short clip of the blog headlines along with illustrations and posting them with recent hits can help you reach the maximum number of people all around the globe. Don’t forget to add the page or website link of blogs in the description to redirect the audience. Also, add some top picks of the blogs in the description box or in the reel to foster the thirst of readers.
These are some useful unpaid tricks to promote the blog on Facebook, however, you can also use the boost option to promote the blog by paying some amount.
Unlike Facebook, Instagram does not allow sharing an entire article. Rather Instagram is primarily a visually oriented platform focused on images and videos. Therefore, create a post consisting of key points of the article along with relevant illustrations and article links in the description box or bio. In this way, the target market can get the essence of the article and will be directed towards the blog link.
Moreover, just like Facebook reels, Insta reels can also be used to create short video content featuring your blog writings with trending songs, etc. to capture the target audience.
Just like other link-sharing social media platforms, Twitter is also about sharing blog links (i.e., tweets) with spicy content from the blog. Regularly sharing tweets about your newly written blog 5x a day is crucial to drive traffic towards the blog post. Also, when someone else shares your tweet, appreciate them by retweeting the post to get more eyes on your blog. Additionally, actively engage in Twitter chats to get more exposure to the community and let them know about your writing (but don’t cause displeasure by over-sharing).
- Snapchat
Unlike Facebook and Twitter, Snapchat is primarily visually oriented and mostly used by GenZ and people under 35 ages. So, if the content is tailored for young minds, only then it is advisable to use this platform for promotional purposes.
Creating a business account on Snapchat unlocks more features than usual profiles to market the content effectively. Business accounts can get personal snap-codes just like a QR code to make an individual identity, facilitating direct landing on your profile. Sharing short snaps or clips with engaging content and visuals will help in growing the following on the profile and a better traffic conversion rate.
Pinterest is a platform widely used by people for daily inspiration. As a content seller, this platform will only help you, if the content is crafted as an inspiration rather than traditional advertising. Creating compelling and attractive pins or visuals with enticing headings effectively enhances traffic conversion rates. The key here is to align content with user’s searches to become an integral part of their inspiration journey.
Pinterest is a visual based search engine. Content creators share pins (static posts) and ideas pins (short videos like reels). Bloggers are successfully using leverage of pins to rank their blogs by adding their links in description. Pinterest plays a vital role in image SEO.
- TikTok
Just like Snapchat, TikTok is also Gan-Z’s centric app. So, if the blog is written keeping youngsters in mind, TikTok is the next marketing space to be used. This app provides a voice-over option, allowing users to narrate their content besides typical songs or music. Adding a blog link in the description box facilitated direct access to the blog page.
Besides other commonly used social media apps, LinkedIn stands out as a highly professional space covered by professionals and experts from all over the world. Although its algorithm is somehow similar to Facebook in terms of sharing posts and pictures, the overall environment is professional.
Before starting to promote the content, ensure that your profile is presented as a brand or company. Write every certification, professional degree, workshop, etc. anything related to what you want to promote. Afterward, start posting content that should be exceptionally authentic and well-crafted because the audience on this platform is highly educated.
- YouTube
The widely used YouTube used by diverse age groups can become your next promotional space. Other than traditional YouTube channels or ads, YouTube Short is an effective option to quickly gain popularity. Start making short reels highlighting key findings and conclusions from the blog with engaging visuals and music. Post with relevant description and link to the blog.
Although creating a YT channel for your blog with effective visuals and technology can yield better results, it takes considerable effort and time eventually.
Other than personal chatting, WhatsApp has now evolved as a business tool. With its newly introduced ‘WhatsApp channel feature alongside the business accounts option, it has made it more convenient to segregate information or promotions directly to your inbox. Also, the WhatsApp community option serves a similar purpose.
Conclusion
Using social media platforms as a marketing tool is a promising technique in the digital era. The widespread use of these apps allows content creators to effectively engage with the audience directly.
One of the common techniques while using all of these apps is the proper and intelligent use of hashtags (#). Using hashtag signs before any keywords categorizes the content and people can search related content by searching those hashtags.
Moreover, consistent and timely posting with engaging visuals ensures eventual success but being consistent is key to attaining a goal. Social media works on the phenomenon of “what is visible, sells”. So, develop a strategy that ensures your visibility on people’s screens often.
FAQs
What are the social media tools to promote my blog?
This digital era offers multiple social media apps with millions of active daily users where the content spreads like a fire in a forest. At the top of the list comes Facebook, Instagram, YouTube, LinkedIn, etc.
Which platform gives the best result for my blog?
It depends on the audience you want to target. Facebook is mostly used by almost all age groups whereas TikTok, Snapchat, or Instagram is widely used by GenZs or people under 30-35 age groups. So, if the blog or content is related to people above 35 groups, Facebook, LinkedIn or YouTube is your go-to-market but if the target audience is GenZ then TikTok, Instagram, or Snapchat will give you the desired results. So, choose the platform wisely and accordingly.
What are the top strategies to promote my content quickly?
Here are some tips to yield results quickly.
Pick the essence of the blog to post on social media.
Add top-notch visuals or graphics alongside.
Select trending music to use on the post.
Make reels or shorts of your blog for each social media platform and post them with blog links and other descriptions.
Be consistent with the posting.
