The 21st century is the era of technology and digitalization, where ultimate success is only possible when technology and traditional frameworks are integrated. It is understood that businesses get sales when their promotion and marketing techniques capture customers effectively. Therefore, the strategic use of digital tools can significantly boost sales while reducing marketing costs.
Determining a platform with higher sales conversion rates becomes challenging in the ocean of choices. At this point, email marketing plays a vital role in retaining existing customers and acquiring new ones.
The terminology “email marketing” may seem straightforward at first glance. Still, it is a much more complex combination of strategies and approaches to engage with customers and achieve specified business objectives efficiently.
The previous article “A Comprehensive Guide to Create an Engaging Email Newsletter” thoroughly discussed the effective ways to craft an email newsletter that ensures customers’ attention to the content. However, this article will dig into the reasons why businesses need email as an effective marketing tool and how it builds trust-based relations between customers and the company.
In contrast to other social media platforms like Facebook, Instagram, etc. which operate under their own algorithm and regulations that are not always aligned to your business needs. However, email marketing offers distinct benefits. Companies can use their own customers’ email lists to directly reach them without spending a single penny. Thus, a business can get full control over time and the choice of audience to target.
Another important perspective that can never be underestimated is the trust-based relationship established with your customer during any purchase. Companies can lead to more profits by targeting existing customers who are already happy with their services. Informing existing customers about new sales or articles is an exciting way to keep them engaged and on board.
Now, let’s look into the top reasons why and How Emails help businesses to grow faster than you might think.
Brand Awareness
One of the primary reasons companies use email for marketing purposes is to spread the core principles and ideology among their customers. It is especially important for small businesses or startups that want to be one in millions. Providing key information about products through emails that align with customers’ daily routines can be highly effective. This approach not only encourages readers to make purchases but also turns the company into a topic of word-of-mouth discussion.
Online Mails allow businesses to foster trust-based relationships with customers by consistently engaging and informing them about new products, sales, or general information. Trust is a crucial parameter for success in both personal and professional life. Once the company establishes this trust, it becomes much easier to retain loyal customers. Thus, email marketing becomes a cornerstone in building trust.
Ubiquitous Use of Emails
Another important aspect of using electronic mails as a marketing tool is it’s ubiquitous among various age groups. Such as, students use emails for assignments, adults for professional work, and so on, etc. Therefore, it becomes relatively easy for companies to access their target audience, unlike other social media platforms which often serve a specific set of generations.
Additionally, mail accounts like Gmail, Hotmail, Outlook and Yahoo are mostly signed in on multiple devices like mobile phones, laptops, and PCs which increase the chance of accessibility at any time. This is why email marketing can give better responses from customers than any other platform.
Cost Effective
On average, businesses spend around 15% of their total revenue on marketing campaigns, a significant expenditure. While social media platforms have made marketing much easier and cost-effective. Whereas, an email is a cost-free message that directly reaches the targeted customers in no time.
Customers’ Acquisition
People connect with businesses that provide real-time solutions to their problems and respond to queries immediately. This strategy enables businesses to maximize customer acquisition without hefty investments in marketing campaigns.
Personalized messages not only helps in retaining previous customers but also in making new ones. Adding a call to action (CTA) button at the end of emails encourages customers to do so which ultimately leads to increased sales.
Improved Sales
Improved sales can only be achieved when the business is visible to the right audience at the right time. The phenomenon behind this principle is “what is visible, sells.” As discussed earlier, inbox(s) are signed in on almost all devices which increases the chance of visibility to the customers and if the content is compelling and thirsty, it acts as a cherry on top.
Email marketing aids in running multiple campaigns; be it a new product launch, season-end sales, or occasional sales, etc. without breaking the banks. According to a HubSpot survey, it can increase customers’ lifetime value by up to 175%, underscoring the remarkable effectiveness of this strategy.
Conclusion
According to a survey, there are 4 million daily email users which means the market is huge, it is just the strategy that will make the businesses stand out among many others. More than 87% of businesses have incorporated electronic mails as their marketing tool which became the reason for their improved sale.
Moreover, it is also important to note that possessing a list of customers’ emails and content will not be sufficient, it requires a comprehensive acquisition plan. Success can only be achieved with the strategic execution of personalized emails with optimal timing, effective days of the week, and device-friendly content.
FAQs
What is email marketing?
Email marketing refers to the marketing strategy in which companies connect with customers through email by sending them promotional or informational emails with the aim of improving sales.
How does it benefit businesses?
Through emails, companies can offer incentives, and sales to their customers which becomes interesting for the audience, and the likelihood of purchase increases. Moreover, consistent marketing increases brand recognition which is another important aspect of email marketing.
