Amazon Account Suspension is one of the major problems sellers encounter. It indicates that you will be prohibited from selling products on Amazon.
Amazon is a titan in the thriving ecommerce industry, providing endless chances for business owners to succeed. But big prospects often come with great obligations, particularly when it comes to abiding by the rules of this ecommerce platform.
This article will explore the numerous causes of suspension of store so you can protect your online business and confidently excel in the complex marketplace of ecommerce.
Being a consumer-focused company, Amazon prioritizes giving its buyers a secure and dependable shopping experience. This ecommerce platform closely watches seller accounts to uphold its policies and respond quickly to address any suspected rules infractions. The use of account suspension is the last resort to make sure that all sellers follow their policies.
What Are Reasons for Amazon Account Suspension
If you violate one of policies, rules and practices of seller central or fall short of one of their many requirements, these violations may cause warnings to your store. Eventually, you will face suspension. And you will be prevented from selling on their marketplace. As a result, you will face loss of sales, ranks, and IPI points. This penalty will hurt both your business and your listings.
Additionally, your goods will become “unfulfillable,” and any inventory kept in Amazon’s warehouses will still cost you money to store. Once your inventory has been marked as unfulfillable for 60 days, So, the platform may also delete it.
Here are the most common reasons for account suspension by the seller central.
Selling Fake Products
The sale of fake goods is one of the most frequent causes of closure of seller account. The sale of fraudulent or copycat goods is strictly prohibited. Make sure all of your products are real and from reliable vendors to avoid this problem.
Selling Low-grade Products
On this ecommerce giant, keeping high standards for product quality is essential. Buyers may report your account for selling low grade products at price of high quality goods. Now, Amazon would close your store if they consistently complain about receiving defective or poor goods. To reduce this risk, sell high quality products and regularly perform quality inspections of listings.
Breach of Rules of Seller Central
Sellers must abide by a wide range of Amazon policies, including those relating to shipping, refunds, product listings, and customer interactions. Any of these rules that are broken, whether on purpose or accidentally, might result in account suspension. To remain compliant, follow policies and keep visiting seller central for any updates, messages or warnings.
Order Defect or Late Shipment Rate
The status of your account may be harmed by late shipments and a high order defect rate. To prevent this problem, keep a strong inventory control system in place and make sure orders are shipped quickly. Try to deliver within 24 to 36 hours of order placement.
Dissatisfied Comments of Consumers
Customers’ unfavorable comments can damage your seller reputation. To keep a top seller rating, swiftly respond to customer issues, and solve their queries. Also provide refunds or replacements as needed, and work to earn rave reviews.
Violation of Intellectual Property
Account suspension may occur if you are copying or using trademarks, copyrighted content, or images of brands and sellers without authorization. Respect intellectual property rights at all times, and ask for permission to use when necessary.
Inadequate Account Verification
Suspension may result from failing to finish the account verification process. Give all the information and paperwork required to confirm your identity and the authenticity of your business. Amazon is highly vigilant towards the documentation process. Its representative asks for each and every evidence to verify your identity.
Running Multiple Accounts
According to Amazon’s regulation, each person or company is only permitted one seller account. Multiple accounts created without approval may result in the suspension of all connected accounts.
Pricing Violations
Accounts may be suspended if a seller deceives his customers by price manipulation. To prevent falling into this trap, uphold fair pricing policies. I also do not recommend entering price wars with competitors. Instead come up with a unique value proposition for your products. So, you can build your own presence.
Review Manipulation
Beginners try to get paid and fake reviews to rank their products. It is highly forbidden to make fake reviews or pay customers to publish favorable evaluations in an effort to influence product reviews. Advanced algorithms of this ecommerce giant identify such behaviors and flag such accounts for warnings, de-ranking and suspension.
How to Avoid Amazon Account Suspension
In previous paras, I have discussed the most common reasons for account suspension. Now, it is the time to cover up strategies to cater to the issue of account suspension. Here we go.
Update your knowledge of terms of service
To ensure your sustainable ecommerce growth, you must stay current on the most recent laws and regulations defining Amazon’s terms of service. All updates are available in seller central.
Try to gain positive feedbacks
You should use the review system of ecommerce giant. Customer reviews rate your store on a scale of 1 to 5. Also request your buyer to write a positive feedback in the review section of product listing. In fact your product must urge buyers for higher ratings. Therefore, primarily focus on maintaining quality.
Keep a positive IPI score
Amazon utilizes the Inventory Performance Index as a tool to assess how effectively you control the turnover of your product. You must consistently perform better if you want to raise your IPI score. If you don’t, Amazon may lower your inventory restrictions and potentially suspend your account, which is a terrible outcome.
Therefore, the most important decisions you can make, according to Amazon, are to:
- Maintain a healthy balance between the amount of inventory you retain in FBA and the amount you sell (between 30 and 60 days’ worth of stock).
- Do not accumulate surplus and stale inventory.
- Fix listing problems
- Make sure you have enough of your best-selling items in stock to meet demand.
- Keep a close eye on your preparation and execution procedures
Order fulfillment
Knowing your roles and obligations by your selected preparation and fulfillment method is crucial. Typical SLAs you can come across include:
The Fulfilled by Amazon (FBA) SLA outlines your duties as an Amazon seller, including how to source and ship products to Amazon. Amazon’s responsibilities to you as a seller, including receiving inventory into its fulfillment centers and timely distribution of goods to customers, are included in the FBA SLA.
SLA for Fulfillment by Merchant (FBM): This outlines your responsibilities as a seller taking on the fulfillment process, such as the safe delivery of goods to clients within the allotted time frames for delivery.
Bonus Tips to Maintain Account Health
| Sr. No | Key Strategies |
| 1 | Follow rules strictly |
| 2 | Sell authentic products only |
| 3 | Provide top-notch customer support |
| 4 | Monitor metrics actively |
| 5 | Handle feedback wisely |
| 6 | Ensure original product listings |
| 7 | Respect Intellectual property rights |
Conclusion
In simple words, the key to your success on Amazon is to keep your seller account fresh in the competitive marketplace. You may protect your online store and move on towards success by being aware of and minimizing the dangers of account suspension on this dynamic marketplace.
Keep in mind that adhering to Amazon’s policies, being committed to customer pleasure, and delivering high-quality products may protect you from making a reason for the suspension your account in seller central.
