How a freelancer can get clients from social media 2024

Social media is presence of humans over internet via their accounts on WhatsApp, YouTube, LinkedIn, Instagram, Facebook, Quora, Pinterest, Reddit, Dailymotion, Twitter. From small business owners to companies, all have digital presence.

Social media includes WhatsApp, YouTube, LinkedIn, Instagram, Facebook, Quora, Pinterest, Reddit, Dailymotion, Twitter and many more. We all have accounts on such platforms. And we all use such platforms.

Freelancers usually market their services on Facebook, Twitter & LinkedIn, contact their clients via WhatsApp and publish videos on YouTube. Usually, potential clients are on Facebook, Twitter & LinkedIn.

Therefore, we are providing different strategies for different platforms (WhatsApp, YouTube, Facebook, Twitter & LinkedIn) and how a freelancer can build clients from using digital media.

How to use Business WhatsApp

1. Complete basic settings of application i.e. business name, category, tagline, address, email, website, business hours, profile picture.
2. Create pages on Instagram (professional account) and Facebook and connect with WhatsApp. Now, add button of WhatsApp to Facebook and Instagram pages.
3. Build your catalogue of your services and products and share it your contacts and WhatsApp groups.
4. Add auto responses to common queries of your clients / customers.
5. Send greeting messages when new customer contact and automate it in “Business tool” settings.
6. Design infographics on your services and send infographics to your contacts. Also share them to WhatsApp groups.
7. Join different WhatsApp groups related to your niche. Share your posts. Answer queries and remain active in groups.
8. Share your services on WhatsApp status on regular basis.
9. Post your customers’ reviews on WhatsApp status.
10. Engage with your customers. Send them regular updates

How to get clients from YouTube

1. Make high quality videos on your niche and publish your videos on regular basis.
2. Add keywords in title and description and these keywords must be related to your niche.
3. Respond to comments of your subscribers and viewers
4. Create your profile on LinkedIn, write articles on your video content and embed YouTube videos in your LinkedIn articles.
5. Share your videos to Facebook and WhatsApp.
6. Post videos in YouTube shorts.
7. Run ads on YouTube.
8. Make videos in collab with other YouTubers.
9. Sponsor content of other YouTubers.
10. Create a Facebook page. Ask your subscribers to follow and like it.
11. Ask your relatives, family members and subscribers to share your videos to their Facebook. WhatsApp and other social media accounts.
12. Embed your videos in your website / blog.

How to grow your LinkedIn profile and get clients

1. Focus on your personal branding, and don’t chase clients. Build your own audience. So, this audience will give you clients.
2. Complete basic settings of your profile i.e. education, experience, position, skills, achievements, awards, patents, publications, qualifications and endorsements etc.
3. Make an eye-catching headline. But try to make a unique headline that describes you not your profession.
4. Add keywords of “Freelancer” and “Service provider” in your headline and description. LinkedIn has high domain authority. So, Google loves LinkedIn. When you have right keywords on your profile, it will help to appear on first page.
5. Add articles on your niche, share your thoughts and insights, engage with audience of your articles, and share your articles with your connections. And add articles as a featured post in your profile. Also purchase domain to start blogging.
6. Grow your network. When you send a connection request, make sure to send message. Because mostly, people do not send message while sending connection request. Hence, your connection has high chances of acceptance.
7. Filter connections on basis of demographic, location, your past company and current company. Then send connection requests.
8. Never forget to publish your client reviews. Always share your success on LinkedIn for example you won competition or award and has completed a project, or you have completed training.  
9. Create a LinkedIn Company Page on your services, invite your connections to follow it, publish regular posts and articles and you may also create poll.
10. Your content (articles, posts, infographics, videos, images) must be original.
11. Always ask your previous clients for recommendation on your profile.

How to grow Twitter account to get clients

1. Complete basic settings of your account i.e. description, cover image, profile picture etc.
2. Add call to action in your profile description. If you have website, mention in description.
3. Follow account of your niche. And comment from 20 to 30 on their tweets. It will engage your account with audience.
4. Start a thread every 2 to 3 days. A thread is a tweet of max 2 lines. It ends at usually a call to action. For example, do you know how to grow on twitter, is there any one who can narrate after effects of covid-19 etc.
5. Retweet other accounts on daily basis. Target 5 to 10 accounts per day.
6. Never give generic comments. Always give personal and specific replies on tweets of bigger accounts. Your replies must provide unique insights, thoughts and ideas.
7. Create a private list of accounts with more than 1000 followers. Then engage with such accounts.

How to grow audience on Facebook

1. Create page on Facebook related to your niche.
2. Complete basic settings of page i.e. name, category, tagline, description, address, email, website, business hours, profile picture, profile cover.
3. Add services to your page.
4. Go to commerce manager in Meta Business Suite. Create your shop, customize it, publish it and then share it to groups, WhatsApp, twitter and other social media accounts.
5. Create WhatsApp business account and Instagram professional account. Then interlink WhatsApp, Facebook and Instagram.
6. Your Facebook posts must be infographics, animated text, short explainer videos and podcasts.
7. Avoid from text post of more than 3 lines. No one reads text posts. Therefore, never publish articles. LinkedIn audience love to read articles.
8. Design infographics post on your services and publish your post from your page.
9. Join different groups. Don’t forget to share posts in groups. And engage with audience of groups, answers their queries, solve their problems, also offer services at free of cost and ask them to leave reviews on your page.
10. Schedule regular posts, share them to other pages, accounts and groups.
11. Advertise your page with Facebook paid ads on every week or one time in every month.

Conclusion

Today is internet era. Humans love socializing. Every one has access to WhatsApp, YouTube, LinkedIn, Instagram, Facebook, Quora, Pinterest, Reddit and Twitter. Such accounts demand consistency. Basic account settings, continuous engagement, problem solving, helping your followers and regular presence are common requirements for all platforms. But there are certain variations.

For example, article and long text post work only for LinkedIn, Facebook audience love infographics and short videos, hashtags work with Instagram, video ads work with YouTube and Facebook.

It depends on your niche which platform will work for you. LinkedIn works best with professional services, Facebook works best for e-commerce services, graphic designing, Instagram works best for selling physical goods. Therefore, join relevant social media platform for building your audience.

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